Canton Fair Phase 3 Footwear Halls: Where to Find Shoes (2026)

Short answer: At the 140th Autumn Canton Fair, footwear is in Phase 3 (31 October – 4 November 2026). The Shoes section is in Area A — halls 1.2, 2.2, 3.2, 4.2, 5.2 and 3.1Y (see the official floor map). Phase 1 and Phase 2 are not the main shoe days.

When footwear is on show

• Phase 1: 15–19 October 2026 — not the footwear block.
• Phase 2: 23–27 October 2026 — still not the main shoe section.
• Phase 3: 31 October – 4 November 2026 — clothing, shoes, bags, textiles and related categories (official schedule).
• Rebuild days: around 20–22 and 28–30 October stands are reset — the Phase 3 shoe zone is not open then.

How first-time buyers find the shoe halls

1. Register for a buyer badge on the official Canton Fair website before you travel.
2. Go to the Pazhou complex (China Import and Export Fair Complex, Yuejiang Zhong Road).
3. Enter Area A and look for Shoes in halls 1.2, 2.2, 3.2, 4.2, 5.2 and 3.1Y.
4. Use the hall number as a check: many shoe halls sit on the .2 level in Area A. Confirm with the map at the entrance and the Phase 3 floor plan.
5. Keep apparel (often .1) and Area D (toys / bags) separate from your shoe shortlist — different sourcing tasks.

At a booth, compare construction, materials and price talk. Before any deposit, you still need an agreed brief and a PPS sample.

A practical Phase 3 day

1. Morning: Area A shoe halls — build a short shortlist only.
2. Afternoon: review notes, photos and which factories to follow up.
3. Same trip (optional): visit a Guangzhou showroom to compare samples side by side before you leave the city.

FAQ

Can I see footwear in Phase 1?
The main Shoes section is Phase 3. Do not plan a full shoe-hall day in Phase 1.

Where exactly are the shoe halls?
Area A: 1.2, 2.2, 3.2, 4.2, 5.2 and 3.1Y — confirm on the official Phase 3 map.

What should I bring?
Target market, rough quantity, reference photos, and notes on logo or packing if you need private label.

Next step in Guangzhou

After the halls, book a showroom visit to compare styles, confirm MOQ and plan sampling: Visit JIJIA Guangzhou showroom (Baiyun, by appointment, Mon–Sat 9:00–18:00 GMT+8). For a written brief and supplier quote: OEM/ODM footwear supplier.

Published terms: MOQ 500 pairs per style per color (300 for sandals); sampling about 7 days after the brief; bulk usually 25–35 days after deposit and PPS.