Start with selected samples
Shortlist from 10,000+ showroom styles instead of tooling everything on day one.
Solutions · Startup brands
Shoe Supplier for Startup Brands — Start Without a Huge First Order
Starting a shoe brand? JIJIA.GZ in Guangzhou works with startup and new labels: private label or OEM from samples, realistic MOQ 500 pairs (300 sandals), sampling ~7 days — visit the showroom when you are ready.
Built for founders searching shoe vendors for startups / how to start a shoe brand — commercial floors first, then scale styles after sell-through.
- Startup friendly
- Private label
- MOQ 500 / 300
- Showroom path
Fit
What this buyer path solves
Private label branding
Logo, insole, hangtag and packing under your name on an appropriate first MOQ.
Honest first-order floors
500 pairs/style (300 sandals) — plan cash around real wholesale MOQ, not marketing slogans.
Grow into deeper custom OEM from photos
After sell-through, develop custom constructions from photos or references with the same desk. We also keep adding new styles for different markets.
How to start
Suggested first steps
- Define market, price band and 1–3 hero styles
- Brief private label or OEM (or visit showroom)
- Sample / PPS, then first bulk
- Repeat colors/styles before expanding lasts
How to start a shoe brand · Low MOQ supplier · Private label · Custom shoe manufacturer · For brands
FAQ
Common questions
Can a startup work with your shoe supplier?
Yes. New brands are welcome with realistic MOQ — we do not require a huge first container to start sampling.
Should I start private label or full custom OEM?
Most startups begin private label or light OEM from a reference, then deepen custom work. See how to start a shoe brand and custom shoe supplier.
What is the MOQ for startups?
Published floors: 500 pairs per style; 300 for many sandals. See low MOQ shoe supplier.
Do I need to visit Guangzhou?
Not required, but a showroom visit speeds selection for first programs. Book via Visit JIJIA.